Nigeria 2023 Elections -TikTok launches in-app on elections guide

As the general elections draws nearer, TikTok, in partnership with the Independent National Electoral Commission (INEC), the National Orientation Agency (NOA) and Africa Check, has launched product features that support its long-term vision to help Nigerians and other global users’ access factual and authoritative information about the Nigerian general elections. See more details below.These efforts are part of TikTok’s commitment to curb election misinformation and ensure that election news is disseminated responsibly by its community.

TikTok believes in collaboration with various stakeholders to help strengthen its efforts to protect against harm and misuse on its platform, which is why the entertainment platform works with an array of experts and organisations to help promote safety on TikTok.

Speaking on their contribution to the election hub, Director of Voter Education and Publicity at INEC, Ayodele Aluko, said part of INEC’s commitment in the Electoral process is to engage young people who constitute a larger part of the voting population. This collaboration with TikTok to create an election Hub where Nigerians can access credible information will help mitigate some of the greatest threats to credible elections.

“We strongly believe that this initiative will assist to counter misinformation, disinformation and fake news”.

Director of Public Policy and Government Relations, TikTok Sus-Saharan Africa, Fortune Mgwili-Sibanda, said: “We are continuously engaging with diverse stakeholders in Nigeria to discuss opportunities to mitigate the misuse of online platforms such as TikTok in a fast-paced digital world. Our resolve is to spread positivity in markets where we operate as we promote safety online,”

These stakeholder engagements, in conjunction with the launch of the elections hub in Nigeria, affirm TikTok’s commitment to being a responsible industry leader that aims to impact Africa and the world positively.

As part of the initiative to foster a safe community during this period, TikTok is committed to providing access to trustworthy and relevant information for the community through voter education resources in-app provided by the NOA.

Commenting on these combined efforts, Director General National Orientation Agency, Dr Garba Abari said the exponential growth of the use of online platforms has led to tremendous business opportunities for influencers, brands and organisations. However, this growth has also led to challenges like fake news, hate speech, misinformation and disinformation etc.

Abari said: “If these challenges are left unchecked, it poses a threat to the credibility of the elections and our national security and development. It is, therefore, imperative that all safety measures are put in place to protect users at this crucial time in our Nation’s history, which is why The National Orientation Agency is partnering with TikTok to promote a safe and factual space for each and every Nigerian online.”


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